Targeting only homeowners and guaranteeing Interaction
New Homeowners
New leads who are in high need of window coverings and have never been exposed to your previous marketing are entering your territory every day. 56% of New Homeowners purchase window coverings within the first 90 days of homeownership. We understand getting your marketing message in-home ASAP is critical to ensure you acquire that valuable lead. Data is compiled daily and mailed weekly. 100% deliverability Guarantee!
A variety of choices
Determine the New Homeowner targeting plan that works best for your territory and budget. Choose from a range of high-quality creative options. Then decide on the frequency that works best for your lead-generation needs.
Customize your message and offers
Our powerful customization engine allows you to adjust your message and offer based on the audience you're reaching.
Reach the right audience
Increase sales and establish repeat business by sending your advertising exactly where you want. Target by zip code or draw exact boundaries of where you want to market.
Stand out from the crowd
Our oversized residential mail pieces ensure that every recipient will see, touch and make a decision about your marketing.
NEIGHBORHOOD TARGETING
Target only Homeowners
Pinpoint those desirable neighborhoods you’ve been trying to reach. Neighbors ask each other for referrals and talk to each other about their home improvements. Our campaigns ensure you’re pinpointing specifically owner occupied homes within your targeted geography, ensuring more leads and more closed sales.
Custom Trade Area Targeting
With our Custom Trade Area Targeting tool you can draw out your exact marketing geography, down to the precise neighborhood you want to target.
Custom Messaging
Have an install you just did in a very promising neighborhood? Market to all the surrounding neighbors with a testimonial from their neighbor.
Hard-to-Reach Homeowners
Trouble canvassing in a lucrative gated community? Targeted direct mail will get to those hard-to-reach Homeowners.
1 Year Anniversary
Over 15% of New Homeowners purchase from Budget Blinds a year after they move into their new home. This is a great follow up to add on to your NHO sales. This program is a great follow-up to add to your lead generation campaign. If you’re participating in the New Homeowner program you’ll be adding yet another touch in the awareness of the New Homeowner, further solidifying your Budget Blinds quality and reputation.
Refinances/HELOC
This audience is making an investment and will be staying in their home for several more years. Many of them will be making improvements on their best and biggest investment, their home. Now is a great time to reach out to them. From shutters as an investment to soft finishings such as drapes and pillows to bring that designer touch, your Budget Blinds has a lot to offer those Homeowners making an investment to stay in their home.
Testimonials
Eric Bolton
Budget Blinds of Mill Creek"We love the Budget Blinds New Homeowner Program! We count on this program as a critical piece of our marketing! I've received very positive results using the 30% off offer."
SUMMER WAHLBERG
Budget Blinds of Santa Barbara, CA“We've probably spent around $1600, while yielding almost $27,000 in sales!”
Tom and Vivian Oku
Budget Blinds of Torrance, CA“About 70% of our leads come from the New Homeowner Re-mail program!”
Kevin L. Smith
Budget Blinds of Quakertown“The sales generated [are] 61% higher than my overall average transaction!”
Case Studies
Test Mailing - 1x mailing per New Homeowner
Number of Pieces Mailed: 36,581
Per Piece Cost of Mailings: (@ franchisee rate) $0.59
Total Mailing Cost $21,401
Number of Leads 380
Cost Per Lead $56.32
Response Rate: 1.04%
Total Closed Sales: 285
Closing Ratio: 75%
Average Size of Sale: $1,385
Total Revenue Generated: $394,725
Revenue Per Sale (less marketing cost) $1,309.91
Est Campaign Profit Margin 50%
Est Campaign Profit $197,362.50
Return on Investment 922.21%
- Source: Budget Blinds New Homeowner Test 2008
Test Mailing - 3x mailing per New Homeowner
Number of Pieces Mailed: 381
Per Piece Cost of Mailings: (@ franchisee rate) $0.64
Total Mailing Cost $242.39
Number of Leads 8
Cost Per Lead $30.30
Response Rate: 2.10%
Total Closed Sales: 3
Closing Ratio: 38%
Average Size of Sale: $1,667
Total Revenue Generated: $5,000
Revenue Per Sale (less marketing cost) $1,585.87
Est Campaign Profit Margin 50%
Est Campaign Profit $2,500.00
Return on Investment 1031.40%
- Source: Budget Blinds New Homeowner Test 2011
Get Started
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