WhatWeDo


Our focus is to maximize measurable results for our clients while providing flawless execution. We empower brands to reach their customers with precise targeting and personalization through advanced data and research and create customer experiences in the form of media that speaks to them in a direct and personal way. We’ve taken what we’ve learned and applied it toward everything we do. We know that the best way to reach your audience isn’t to give them what you think they want; it’s to find out exactly what they want.

Capabilities

We use technology driven by data to empower businesses to strategically reach audiences in their homes, at work and on the go.

Data

Accurate and comprehensive data provides the foundation for all of our marketing efforts

Data Services

Cleansing, analysis and optimization; we help our clients keep their data secure, up-to-date and effective

Analytics

Before and after campaigns, analyzing the data provides insight into ways to improve marketing strategies

CRM / Loyalty

Communicating to the customer with the right message via their preferred marketing channel

Creative

Award winning in-house design team understands the importance of brand consistency with effective messaging and engaging content

Programming

Industry leading in-house programming team can create customize programs to fit our client’s needs

Email

Creative, segmentation, customization, testing and analytics elevates email engagement

Mobile Marketing

Versatile channel that helps with retention, acquisition and engagement

Digital

Highly targeted online initiatives improve engagement and brand awareness

Mapping Methods

Proprietary mapping methods allows for hypertargeted marketing campaigns

Printing

Bi-coastal print facilities so we can provide industry leading quality and efficiency

Mail Services

Preferred vendor of USPS. Create unique direct mail campaigns to elevate your marketing message.

Channels

As a full-service direct marketing agency, our goal is to develop programs that help businesses deliver a substanial return on investment and enhance brand engagement using both online and offline channels.

DBMG Email Marketing
Email Marketing

Utilizing email effectively increases the overall lifetime value of the customer, through frequency, spend, and brand loyalty.

Residential Mailings
Residential Mailings

Direct mail is a tangible attribution of a marketing portfolio for driving consumer behavior to see, touch and make a decision towards online activity, in-store traffic and consumer purchasing.

Digital Marketing with IP Targeting
Digital Marketing with IP Targeting

Hyper targeted digital marketing delivered and customized based on the campaign’s specific demographics down to the individual household.

Business Mailings
Business Mailings

Connect with consumers at work, where various daytime decisions are made, with unique marketing campaigns designed to drive actionable engagement and revenue.

Mobile Apps & SMS
Mobile Apps & SMS

Mobile marketing is a direct and personal channel that allows brands to target customers via mobile apps or consumer controlled SMS.

Alternative TV
Alternative TV

Targeted messages designed for specific consumers leveraged by the viewer demographics available through streaming platforms. (Emerging platform/channel)

Programs

Providing cohesive marketing strategies, we leverage data, creative design and technology to create custom solutions with seamless implementation across all marketing channels.

Consumer Scoring Models

Proprietary algorithms developed for our client’s customer databases helps to identify their most desireable consumer groups and the best methods to reach them.

Database Management

Turning data into actionable insights through a full management cycle: collection, acquisition, maintenance, cleansing, and updating.

Database Optimization

Analyze and implement best practices on client databases to give clients the flexibility in pivoting strategy needs. This service is proven to increase marketing ROI and a decrease in overall campaign spend.

Direct Mail

Utilization of bi-coastal print/production facilities with digital and offset capabilities allow us to go to market quickly and offer unlimited versions and creative flexibility.

Digital Ads with IP Targeting

Targeting consumers using IP addresses allows us to precisely identify our client’s desired prospects based on household data rather than an inaccurate and antiquated third party cookie profile.

Loyalty Programs

Creating enhanced loyalty programs using customer preferences and shopping behaviors to improve their experience. Engagement leads to an increase in frequency and overall spend.

Mobile App Development

Connect with customers in real time and enable a convenient shopping experience, develop loyalty and strengthen the customer-brand relationship.

EDMS

Turnkey marketing portals give our corporate clients the ability to provide LSM solutions to their franchisees and affiliates.

Email Blasts

Elevating the email experience through segmentation and customization, then continuously improving campaign success through testing multiple variables and studying analytics.

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